Aug1ThuAugust 1, 2013
Posted by Andrew VanderPloeg
Last week Wednesday morning, I got to sit with a great group of people as I facilitated a roundtable discussion for Intriciti on the topic of social media.
In that conversation, one of the attendees affirmed the truth that social media isn't a fake relationship or relational cop out, but rather an extension of the real-world relationships that we have. That resonated with me, because, although I believe that statement to be true, unless I stop and think about it, I often miss the ways in which social media has augmented my relationships with people around me.
For instance, in just looking at my Facebook feed, I've learned that:
These are not meaningless interactions. They are valuable and they add to the broader context of how I relate with these individuals. But the value is dependent on how I use the medium.
But it's not just social media either - it's all communications mediums. And it's not just personal relationships - it's organizational relationships with their audiences too. Real, true, effective communications undoubtedly require an offline component in order to reach a real, lasting depth, but those relationships can also be augmented and strengthened through other communications mediums as well.
In 2013, finding that balance and maintaining that perspective is critical to good a communications strategy.