In our experience, we have seen many organizations working on the fruit and not the important components that produce the fruit.
We are privileged to work with many agriculturally based companies and often rub shoulders with the people who feed us on a daily basis. From that experience, we know that if you ask a farmer, he will tell you that when the fruit is mature, there isn’t much you can do to make it better. You might be able to shine it up a little on your sleeve, but if it’s bad, you’ve just drawn attention to the badness.
The same holds true for what you are selling/promoting (the fruit). Focusing your efforts on the final product and ignoring your brand is an exercise in fruitility (pun intended) and disappointment.
Nature teaches us, along with many other scenarios, that we must look after the plant in order to realize great fruit. We must carefully look after (nurture, empower and protect) the brand, which will then produce the desired results.
We’ve all heard the saying money doesn’t grow on trees. Often, that’s because we haven’t looked after our tree the way we should have.
Why Partnering with Bark is the Solution to Expanding Your In-House Marketing Team
Ray Majoran insightHelping our clients move away from the all-too-common practice of self-diagnosing their own marketing and communications problems often leads to brand breakthroughs that propel their organizations forward. In our experience, it’s really hard to read the label from inside the bottle. While you may have important insights about the state of your brand, problems get solved when businesses welcome objective input from experts who care about helping them.
Linda has a career full of experience fulfilling the ‘account executive’ role for agencies, and yet, even after all these years she’s still asked about what exactly she does all day. Check out her video to learn more about her career in advertising!
In today's competitive business environment, understanding whether your company is sales-strong or marketing-strong is crucial. If your company leans more on sales than it does marketing, or vice versa, you’ll get no shade from us. It’s not uncommon for there to be a natural bent towards one or the other. The most important thing is knowing which strength you and your team tend to rely on so that you can pursue greater balance.