May31ThuMay 31, 2012
An important step, after obtaining a website, is the ongoing management of the site, its content, and the user’s experience. A helpful tool to accomplish this is Google Analytics.
Google Analytics offers a variety of features through the statistical tracking of the visitors on your website. The following features are available through the service:
Best of all, Google Analytics is free, and is easily integrated into your BarkBuilder site. (BarkBuilder does include stat tracking, however it is only based on the previous six months).
Leveraging free tools like Google Analytics will help you understand patterns in user behavior, which will then allow you to make ongoing adjustments. The result - you will be more effective in communicating your message.