Unleash Your Brand ®The Press Box

Start With The Problem

insight

Today I was had an old design truth positively reinforced - don't just make a change to a design simply because you are bored with it or you 'had a feeling'.

All too often, changes to a design come off the cuff. They aren't seriously considered and the implications of the change aren't taken into account because we get emotionally attached to the change request.

A good design agency will ask you to back up and answer this question:

Why?

Asking that question is often a revealing process. The project changes from, "Change that button from grey to pink", to, "That button is an important part of our campaign strategy and it's not prominent enough to garner the attention we want for it". Including fresh eyes in solution-finding can reveal options that were never considered before.

The difference is that you start by explaining the problem, not by dictating the solution. We love to help solve those problems. So give us a call if you've got a "Why?" question on your mind today.

Andrew VanderPloeg Guest Blogger, Consultant

Andrew served at Bark for over 20 years before recently taking over the role of Vice President of Marketing & Communications at ShareWord, one of our favorite organizations.

« It's All Talk, Until You Hit the Dock. View All Being Truly "Social" »

Why Partnering with Bark is the Solution to Expanding Your In-House Marketing Team

Ray Majoran insight

Helping our clients move away from the all-too-common practice of self-diagnosing their own marketing and communications problems often leads to brand breakthroughs that propel their organizations forward.  In our experience, it’s really hard to read the label from inside the bottle. While you may have important insights about the state of your brand, problems get solved when businesses welcome objective input from experts who care about helping them.

Understanding Your Business DNA: Are You Sales-Strong or Marketing-Strong?

Tom Ward insight

In today's competitive business environment, understanding whether your company is sales-strong or marketing-strong is crucial. If your company leans more on sales than it does marketing, or vice versa, you’ll get no shade from us. It’s not uncommon for there to be a natural bent towards one or the other. The most important thing is knowing which strength you and your team tend to rely on so that you can pursue greater balance.