Being Truly "Social" - Bark Communications

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  • Jan31Tue

    Being Truly "Social"

    January 31, 2012

    Posted by Andrew VanderPloeg

    You may already know this, but late last year, Facebook removed the ability for users to automatically share their blog on their profile using the "Notes" app.

    In their words:

    "We want you to connect with your fans in the most effective ways possible. That’s why as of September 30th you’ll no longer be able to automatically import posts from your website to your Page notes. The best way to get people to interact with your content is to give them insight into the links you share on your Wall by adding personal comments and responding to feedback from fans."

    In taking this step, Facebook is reinforcing the fact that true social media engagement requires a personal touch. Although convenient, automated posting of your blog isn't truly social - it's broadcasting.

    It's a lesson that we've been reminded of and we've made some adjustments as a result. We'd encourage you to do the same!