Story-Telling - Bark Communications

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  • Jun16Thu

    Story-Telling

    June 16, 2011

    Posted by Andrew VanderPloeg

    Two days ago, I shared a video of Scott Harrison, founder of Charity: Water, talking about how to build a brand around stories.

    Today, I want to show you what that story-telling looks like. It's real. It's done more by advocates than by charity: water themselves. And it's done really, really well.