Predicting Success - Bark Communications

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    Predicting Success

    May 11, 2011

    Posted by Andrew VanderPloeg

    Last week Friday, a number of us from the office attended Leadercast. I blogged about it last Thursday - you can read that here.

    There were a number of points that came out of that day which will undoubtedly inspire many of my blog posts in the coming weeks, but for today, I wanted to focus in on a quote from Frans Johansson, author of the Medici Effect.

    At one point in his talk, Frans said that, "we are horrible at predicting what ideas will work". He said that in order to support the idea that we need to be willing to try new ideas and many of them.

    I've seen this in my personal experience as well. Understand that I am a firm advocate of thoughtful and considered planning at the beginning of any project…you want to launch your effort with the best chance of success and so up-front planning is a key part of that.

    But there is a relationship between planning and execution that we have to appreciate if we ever want to give ourselves a chance to have a win in a project. That relationship is to understand that although effective planning gives you the best chance to launch successfully, it doesn't mean that you won't have to change the course once you're up-and-running and so the amount of planning (cost/time) needs to be weighed against how much you just can't know until you go live.

    In fact, organizations that think they can simply outlay effort at the beginning of a communications project and then walk away, will more than likely find themselves failing at the goals they set out to achieve, especially in the web world.

    We need to remain willing to adjust strategies and in some cases, even be willing to alter our goals as we learn more and more about who we are, who our audiences are and what both parties need.