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The Bark Blog

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The Bark Blog is a place to learn and to share thoughts on marketing, business, design, service, the Web, culture and more. We'll start the conversation, but we're looking forward to hearing what you've got to say.
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  • It's amazing how some absolutely awful creative concepts ever see the light of day and some of the slogans for teams competing in the World Cup in Brazil this summer are no exception.
  • If you haven’t already heard, a major online security vulnerability was recently announced, codenamed “HeartBleed”.
  • Mar6Thu

    Big news! Getty gambles. Will you?

    March 6, 2014

    Getty Images just announced that they are making 35 million of their images freely available.

    That's HUGE news! But it's also hugely instructive if you're a gambler.

  • We’ve just made your BarkBuilder experience better and more intuitive via some fairly major upgrades!
  • Feb13Thu

    English Muffins Are Liars

    February 13, 2014
    Every time I grab an English muffin, I'm struck by the same frustration. It's a big lie that English muffins have been telling us for years and I think it needs to be called out. I think the lie needs to be exposed. And I also think it has something to teach us about effective communications.
  • Feb7Fri

    Embracing The Cheaters

    February 7, 2014
    Often, the solution to significant competitive challenges are simple. Particularly if you can confidently boast a superior product or service. One organization that 'gets' simple solutions is Saddleback Leather Co. Their recent ad showing how to knock off their bags is a lesson in trusting your product or service.
  • Jan30Thu

    The Future of Facebook

    January 30, 2014
    What if Facebook's membership dropped by 80% in the next three years? For organizations that advertise on the platform, it could mean that a major prong of their communications plan has become useless or obsolete... It's worth considering. And so I have in today's post...
  • Jan23Thu

    Steak Dinner

    January 23, 2014
    Great advertising isn't all sizzle - it's steak. By that I mean that great advertising isn't just one big campaign idea that you thought up at 1:30 am after a night of brainstorming. Great advertising comes from careful planning and consistent application of a plan.
  • Dec18Wed

    Dreaming of Christmas

    December 18, 2013
    Bark Communications is pleased to announce Bark Inspiration desktop wallpaper #044: "Dreaming of Christmas"
  • Nov27Wed

    Where's The Rest?

    November 27, 2013
    Famed French composer, Claude Debussy, once said that “Music is the silence between the notes”. As a musician, this statement resonates with me. As a communications consultant, it does too.