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The Bark Blog

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The Bark Blog is a place to learn and to share thoughts on marketing, business, design, service, the Web, culture and more. We'll start the conversation, but we're looking forward to hearing what you've got to say.
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Archives

  • Jun5Tue

    Five Second Marketing

    June 5, 2018

    Stopwatch

    Posted by Andrew VanderPloeg

    What if you could sell your product or service in five seconds? How great would that be?

    Recently, we’ve had a number of people walk into our offices trying to sell something. It’s ranged from printing services, to promotional products. At one point, the sales person wanted to trade food coupons to a...

  • May9Wed

    Emotionally Entrenched

    May 9, 2018

    Sandbag Trench

    There’s a really interesting video of an interview with pop singer-songwriter, John Mayer, where he talks about his relationship with Steve Jobs. You can watch it here (it’s 9.5 minutes long). Mayer draws a few very important conclusions from his relationship with Jobs in his talk, but I wanted to focus on one today. He shares the...

  • Apr24Tue

    The Pack is On The Move

    April 24, 2018

    Graphic highlighting our office relocation

    For years, we’ve been telling our clients that marketing and advertising are never far removed from operations. The reason being, if a company doesn’t have the right infrastructure and culture to offer excellent products or services, all you can possibly do with your advertising is to either highlight your weaknesses, or communicate...

  • Dec22Thu

    Christmas Desktop Wallpaper: Holy Night

    December 22, 2016
    Bark Communications is pleased to announce Bark Inspiration Special Edition desktop wallpaper #011: "Holy Night".
  • Jun7Tue

    Up In Smoke

    June 7, 2016
    Smoke detectors save lives. They are the early warning system that everyone should have in their house to alert them to the fact that there is a threat. Because, where there’s smoke, there’s fire. These days, Big Tobacco is playing the part of a smoke detector for your organization because there’s definitely smoke to report on - literally and figuratively - and with it comes a flame that could threaten your organization.
  • May31Tue

    The Work of Giants

    May 31, 2016
    Advertising is, in part, an art of persuasion - awakening people to a personal reason to choose one product or service over another. But while advertisers help other's peddle their wares, they also have to 'sell' themselves to get firms to choose them. Unfortunately, the side effect of advertisers advertising has been the development of unrealistic expectations of what agencies actually offer on a day-to-day basis.
  • May11Wed

    Leadercast 2016 Takeaways

    May 11, 2016
    Last Friday, a number of our team had the opportunity to spend the day at Leadercast Live, the largest one-day leadership event in the world. And today, a few members of our team have shared some of their key takeaways.
  • Feb9Tue

    Encourage Team Players

    February 9, 2016
    Between seeing highlights of the Australian Open tennis tournament two weeks ago, and my favourite team in British soccer, Manchester United, I’ve been thinking about individual sports vs. team sports, and what we can learn about advertising from them.
  • Feb4Thu

    Planning For Success: The Salvation Army

    February 4, 2016
    Today, I’m so pleased to be able to announce that The Salvation Army Canada has chosen us to assist in a new initiative. It’s a unique and interesting project that we are particularly excited about. Read on to find out more…
  • Jan19Tue

    Dress Up Your Print Materials

    January 19, 2016
    There really is nothing like a good quality dress shirt. The same is true for your print materials. But do the benefits warrant the extra expenditure? Most definitely. Here's why...