Posted by Andrew VanderPloeg
What if you could sell your product or service in five seconds? How great would that be?
Recently, we’ve had a number of people walk into our offices trying to sell something. It’s ranged from printing services, to promotional products. At one point, the sales person wanted to trade food coupons to a...
There’s a really interesting video of an interview with pop singer-songwriter, John Mayer, where he talks about his relationship with Steve Jobs. You can watch it here (it’s 9.5 minutes long). Mayer draws a few very important conclusions from his relationship with Jobs in his talk, but I wanted to focus on one today. He shares the...
For years, we’ve been telling our clients that marketing and advertising are never far removed from operations. The reason being, if a company doesn’t have the right infrastructure and culture to offer excellent products or services, all you can possibly do with your advertising is to either highlight your weaknesses, or communicate...