The Bark Blog
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Posted by Andrew VanderPloegWhat if you could sell your product or service in five seconds? How great would that be?
Recently, we’ve had a number of people walk into our offices trying to sell something. It’s ranged from printing services, to promotional products. At one point, the sales person wanted to trade food coupons to a... -
There’s a really interesting video of an interview with pop singer-songwriter, John Mayer, where he talks about his relationship with Steve Jobs. You can watch it here (it’s 9.5 minutes long). Mayer draws a few very important conclusions from his relationship with Jobs in his talk, but I wanted to focus on one today. He shares the... -
For years, we’ve been telling our clients that marketing and advertising are never far removed from operations. The reason being, if a company doesn’t have the right infrastructure and culture to offer excellent products or services, all you can possibly do with your advertising is to either highlight your weaknesses, or communicate... -
Bark Communications is pleased to announce Bark Inspiration Special Edition desktop wallpaper #011: "Holy Night".
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Smoke detectors save lives. They are the early warning system that everyone should have in their house to alert them to the fact that there is a threat. Because, where there’s smoke, there’s fire. These days, Big Tobacco is playing the part of a smoke detector for your organization because there’s definitely smoke to report on - literally and figuratively - and with it comes a flame that could threaten your organization.
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Advertising is, in part, an art of persuasion - awakening people to a personal reason to choose one product or service over another. But while advertisers help other's peddle their wares, they also have to 'sell' themselves to get firms to choose them. Unfortunately, the side effect of advertisers advertising has been the development of unrealistic expectations of what agencies actually offer on a day-to-day basis.
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Last Friday, a number of our team had the opportunity to spend the day at Leadercast Live, the largest one-day leadership event in the world. And today, a few members of our team have shared some of their key takeaways.
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Between seeing highlights of the Australian Open tennis tournament two weeks ago, and my favourite team in British soccer, Manchester United, I’ve been thinking about individual sports vs. team sports, and what we can learn about advertising from them.
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Today, I’m so pleased to be able to announce that The Salvation Army Canada has chosen us to assist in a new initiative. It’s a unique and interesting project that we are particularly excited about. Read on to find out more…
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There really is nothing like a good quality dress shirt. The same is true for your print materials. But do the benefits warrant the extra expenditure? Most definitely. Here's why...
